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No one who was active in the securities markets in the early 2000s could have imagined how quickly functionality would evolve. Capabilities for individual investors were initially limited to making only a few types of purchases, restricted use of limit and stop orders, no ability to hedge, and poor charting. Today’s financial consumers not only demand highly sophisticated functionality, but they also get it, and for little or no additional cost. Whether they opt for the firm’s proprietary software or use their own, advanced charting is just the tip of the iceberg. They can follow, in real-time, any number of transactions in multiple markets can transact business in almost any type of market, can use leverage in some accounts for certain transactions, and can read the latest news stories about any company that interests them.No one who was active in the securities markets in the early 2000s could have imagined how quickly functionality would evolve. Capabilities for individual investors were initially limited to making only a few types of purchases, restricted use of limit and stop orders, no ability to hedge, and poor charting. Today’s financial consumers not only demand highly sophisticated functionality, but they also get it, and for little or no additional cost. Whether they opt for the firm’s proprietary software or use their own, advanced charting is just the tip of the iceberg. They can follow, in real-time, any number of transactions in multiple markets can transact business in almost any type of market, can use leverage in some accounts for certain transactions, and can read the latest news stories about any company that interests them.
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